Marketplace’s Meghan McCarty Carino spoke with Sangeeta Singh-Kurtz, co-host of the podcast “Land of the Giants: Dating Games,” about how dating apps have been “gamified.” The podcast is a collaboration between The Cut, The Verge and Vox Media. They turned swiping - right or left - into a kind of romantic roulette.ĭating apps have become the most popular way for couples to connect, but they’re also a multibillion-dollar industry that relies on keeping users hooked. It’s been about a decade since a new generation of mobile apps brought online dating out of the shadows and onto our phones.
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